Analytics

AI, Analytics, and Automation: Essential Upskilling for Modern Marketers

"Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs" by David Parmenter

"Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships" by Katie Delahaye Paine

"The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing" by Michael Mauboussin

"Soccernomics" by Simon Kuper and Stefan Szymanski

"Weapons of Math Destruction" by Cathy O'Neil

"The Signal and the Noise: Why So Many Predictions Fail — but Some Don't" by Nate Silver

"Moneyball: The Art of Winning an Unfair Game" by Michael Lewis

"Big Data: A Revolution That Will Transform How We Live, Work, and Think" by Viktor Mayer-Schönberger and Kenneth Cukier

"Analytics at Work: Smarter Decisions, Better Results" by Thomas Davenport, Jeanne Harris, and Robert Morison

"Big Data at Work: Dispelling the Myths, Uncovering the Opportunities" by Thomas Davenport

"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel

"Competing on Analytics: The New Science of Winning" by Thomas H. Davenport and Jeanne G. Harris

"Data Science for Business" by Foster Provost and Tom Fawcett

Webtastic AI

Harnessing the Power of Data: Top Online Tools for Analytics Mastery

Understanding California's New "Delete Act": A Comprehensive Guide

Boost Your Bootstrap Venture with Fathom Analytics: The Ethical, Privacy-Focused Alternative

Boost Your Agency's Web Analytics Game with Fathom

Harness the Power of Privacy-Centric Analytics with Fathom for European Companies

Harness the Power of Data with Fathom's GA Importer

Fathom