Disrupting Tech: Newcomers' Edge in Cloud Services

Newcomers can disrupt MSPs by leveraging cloud-first, app-driven solutions, redefining IT services for unmatched business value.

Decoge

Feb 13, 2025 1 min read

Summary

In this insightful discussion, Dave Sobel, host of the Business of Tech podcast, shares his extensive experience in the Managed Service Provider (MSP) industry. He delves into the challenges and opportunities for newcomers in the technology delivery services sector. The focus is on understanding how new entrants can disrupt established businesses by leveraging their innate familiarity with modern technology.

🎯 Highlights

Experience and Perspective: Dave has over a decade of experience running an MSP and an additional eight years in vendor programs, helping MSPs grow.
Newcomer's Advantage: Newcomers are digital natives who view technology through the lens of smartphones and apps, unlike established providers who think in terms of desktops and laptops.
Cloud-First Approach: Young entrepreneurs are naturally inclined to adopt cloud solutions like Google Workspace, making them versatile and innovative in technology applications.

💡 Key Insights

Disrupting the Market: Newcomers should focus on leveraging their unique skills in app usage and online engagement to create business offerings that traditional MSPs are not equipped to deliver.
Avoiding Commoditization: By not following the crowded path of desktop support and focusing on cloud-based solutions, new entrants can avoid becoming mere commodities in the market.
Opportunities in Managed Services: The concept of monthly recurring revenue is appealing, but newcomers should redefine the value they bring by focusing on outcome-driven services rather than traditional infrastructure support.

🔍 Strategic Approach

Use Your Superpower: Embrace your comfort with modern technology and focus on helping businesses run better through innovative solutions.
Positioning: Avoid using legacy terms like "managed services" and "MSP." Instead, position your business as a catalyst for digital transformation.
Collaboration with Big Tech: Leverage partnerships with major vendors like Microsoft, Google, and Salesforce, who need your expertise to implement their technologies for small companies.

📈 Conclusion

The future of IT services lies in the hands of those who can adapt quickly to new technologies and redefine the way services are delivered. By focusing on cloud-first, app-driven solutions, newcomers can carve out a unique space in a crowded market and drive significant business value.